05 Edie’s
2021/Brand + Packaging
Edie’s Sweets is a small buisness that produces vegan, organic, and allergen-friendly sunflower butter cups inspired by East Asian flavors. This rebrand and new packaging helped transition Edie’s from a home kitchen to a manufacturer.
Illustrated location-based packaging features a camping van, which inspired the cups to be made. Started by two college students, Edie’s new branding represents the fun and liveliness of exploring the San Francisco Bay Area. Edie’s sunflower butter cups can be found online and in local supermarkets.
Illustrated location-based packaging features a camping van, which inspired the cups to be made. Started by two college students, Edie’s new branding represents the fun and liveliness of exploring the San Francisco Bay Area. Edie’s sunflower butter cups can be found online and in local supermarkets.